Put The Phone Down, It Can Wait…

What Is It?

Whats The Risks?

Whats The Statistics?

According To The NHTSA(The National Highway Administration), Distracted Driving Is An Activity That Diverts The Attention Of The Driver Onto Something Else Like The Drivers Phone, Stereo, Or Eating. The Most Alarming Distraction? Texting, Sending Or Reading A Text Message Takes You Eyes Of The Road For 5 Seconds. Driving At 55 MPH, That’s Driving With Your Eyes Closed For A Full Entire Football Field.

Where Does This Take Place? Who Does It Affect?

Distracted Driving Takes Place All Over The Nation, Including At Sea. Distracted Driving Affects Everyone Who Drives Distracted, Or Is In The Car With A Distracted Driver. Driving Distracted Increases The Risk Of A Crash And Causes Injuries To Your Self Or Passengers.

The Risks Of Distracted Driving

According To IIHS(Insurance Institute For Highway Safety), During 2022, 3,308 People Died In Motor Vehicle Crashes In Which Distraction Was Deemed A Contributing Factor. That’s 8% Of All Crash Deaths.

Studies Including Ones Done By IIHS Researchers, Found That Talking On A Cellphone Significantly Increased Crash Risk Compared With Periods When Drivers Were Not Visibly Distracted, Although The Risk Was Limited To Drivers 16-29 In The One Done By IIHS Researchers.

The Publications From The Naturalistic Study Of Over 3,000 Drivers Indicated That Crash Risk Was 2-6 Times Greater When Drivers Were Manipulating A Cellphone Compared With When They Were Not Distracted.

Cellphone Uses Also Affects How Drivers Process And Scan Information From The Roadway. Drivers Generally Take Their Eyes Off The Roadway To Dial Or Manipulate A Hand-held Phone. In Which, Drivers Engaged In Cellphone Conversations And Other Forms Of Cognitive Distraction Tend To Concentrate Their Gaze Toward The Center Of The Roadway.

Distracted Driving In Colorado

According To CDOT, In 2020 About 10,166 Crashes Involved A Colorado Distracted Driver. 1,476 Out Of 10,000 Crashes Have Caused Injuries, And 68 Of Those Crashes Have Resulted In Death.

Call To Action

You Should Care About Not Driving Distracted. According To The CDC(Center of Disease Control), In the United States, over 3,100 people were killed and about 424,000 were injured in crashes involving a distracted driver in 2019. That’s 0.45% Of The Teen Population In Colorado. You And Either Your Child’s/Passengers Life Is On The Line Every time You Or Your Child Drive Distracted, Which Increases The Risk Of Them Or You Getting Into A Crash.

What Can I Do To Keep Me And My Passenger Safe/How Can You Help?

Teens

According To NHTSA(National Highway Administration) , We Encourage Them To Speak Up When They See A Friend Driving While Distracted, To Have Their Friends Sign A Pledge To Never Driving Distracted, To Become Involved In their Local Students Against Destructive Decisions Chapter, And To Share Messages On Their Socials To Remind Their Friends And Family To Not Make A Deadly Choice To Drive Distracted.

Parents

Be The Example, By Never Driving Distracted, As Well As Have A Talk With Their Young Driver About Driving Distracted And The Responsibility With Driving. Have Everyone In The Family To Sign A Pledge To Never Driving Distracted.

What Are People Doing To Help?

What Are People Doing To Help?

People In Our World Are Helping The Cause Of Stopping Distracted Driving In Our Nation. People Are Doing Different Things To Combat This, Like, Turning Off The Phone, Turning Off The Stereo, ELC. The Government Is Passing Laws To Combat Driving Distracted, Like, According To CDOT(The Colorado Department Of Transportation), Effect Jan 1, 2025, Prohibits Drivers From Using A Mobile Electronic Device While Driving, Which Includes Talking On The Phone/Eating

Shift Into Safe

According To CDOT, Shift Into Safe Is The Colorado Department Of Transportation’s Traffic Safety Brand, Its Mission And Name Encourage All People In Colorado To Actively Change Their Mind Set And Make A Conscious Decision To Pay Attention And Be Safe Every time They Get Behind A Wheel

Shift Into Safe Seeks To Change Colorado Behaviors By Using A Cross-platform, Multimedia Marketing Campaign To Effectively Reach Drivers And Change Their Behavior.